Peter Swinburn, President and Chief Executive Officer of Molson Coors Brewing Company, paid a working visit to the Kyiv brewery of Obolon Corporation.
During his visit, the president of Molson Coors Brewing Company observed the local beer production and met the Obolon’s brewers. In their discussion, the parties spoke about new trends on the global and Ukrainian market, in particular questions on quality and Ukrainian taste preferences.
During the meeting, the management of Molson Coors Brewing Company gave Obolon Corporation an award for the production of its first million decaliters of Carling brand beer. The award was presented to the President of Obolon Corporation Oleksandr Slobodian by the President and Chief Executive Officer of Molson Coors Brewing Company Peter Swinburn at the Embassy of the United States in Ukraine, in the presence of the Ambassador and representatives of the diplomatic mission.
Peter Swinburn, President of Molson Coors Brewing Company: Obolon Corporation’s advanced technological capabilities really deserve recognition. Obolon brewery is fitted with state-of-the-art equipment made by the world’s leading manufacturers. We are happy to see that our collaboration with Obolon Corporation is thriving. The sale of the first million decaliters of Carling beer in the Ukrainian market provides ample confirmation of that. Since the time of its appearance on the Ukrainian market, Carling’s consistently high quality and its appropriate marketing communication have already won it a 1.5% share of the premium segment.
Oleksandr Slobodian, President of Obolon Corporation: The production of licensed brands is proof that Obolon Corporation’s technological processes are in conformity with the world’s modern practices. The cooperation between the Obolon and Molson Coors Brewing Company benefits both parties. The fact that Obolon has produced and sold the first million decaliters in a much shorter time than projected shows that the brand is being received favorably by Ukrainian consumers, and that the marketing communication structure has been chosen for it appropriately."Reference In May 2011, Obolon Corporation and Molson Coors Brewing Company, which is among the world’s five largest brewing companies, announced the beginning of commercial cooperation in Ukraine. The first brand to enter the Ukrainian market was Carling, the legendary British lager beer. Carling is produced under the Molson Coors' license at Obolon’s central production facility in Kyiv using the unique Carling yeast, highest grade hops from Western Europe, and top quality Ukrainian malt. The exclusive malt producing process, which gives Carling beer its special flavor, is carried out at Obolon Corporation’s malt plant.